Pet Trends to Watch For in 2022
Despite the setbacks of the pandemic, the U.S. pet industry soared to $107 billion in 2020 according to the U.S. Pet Market Outlook, 2021-2022 by Packaged Facts. While the pandemic may have reshaped how the world has looked, it has certainly helped to reshape the pet industry and the trends that are on the rise for 2022. The one constant within the upcoming pet trends is pet health and wellness - which tells us that pet parents have become more concerned with their pet’s health and are willing to pay the price tag to get them healthier. Check out the five pet trends to watch out for in 2022 and beyond.
The pet supplement market is taking off. Just like humans need their supplements for a variety of reasons, so do some pets; and the market for these supplements has been increasingly rising. Why you might ask? With CBD coming onto the market, it has become the fastest growing pet supplement category due to a variety of products specifically designed for dogs that has shown to help treat anxiety and alleviate pain due to arthritis, age or chronic conditions. Along with the trending CBD products, other supplements that have been on the rise include dog vitamins, cat fish oil and dog probiotics. With supplements helping to promote coat, joint and gut health for pets, this is one trend that looks to be continuing to grow as pet parents are more concerned with keeping their pets just as healthy as themselves. Check out our post entitled “Pet Supplements: Are They Necessary?” to find out more information about pet supplements and your dog.
New pet product categories are emerging. Consumers are used to seeing the general categories in pet products be divided into food, toys, bedding, etc. but there are new pet categories starting to rise that puts products above and beyond what we are used to seeing for the pet industry. With products such as pet wipes, cat toothpaste and self-cleaning, Wi-fi connected litter boxes, entirely new pet care products are being launched by entrepreneurs to give pet parents something new to think about when it comes to everyday living. At the rate that this trend is growing, you can expect to see even more new and thriving pet products in the years to come.
Luxury products aren’t just for the pet parents anymore. Yes, luxury products are quickly becoming a growing trend for pets. As consumers in the pet industry want to make sure their pets are well taken care of, entrepreneurs have been creating high-end products for those pet parents who are willing to spend a little more. These products range from frozen yogurt to litter that changes color based on your cat’s urine pH levels. Watch for these luxury products to be in a monthly subscription service. If it makes the pets happy, there are a growing number of pet parents who are willing to pay the luxury prices for these on the rise, high-end luxury pet products.
New types of pet food are on the rise. There has been a growing popularity of pet foods with ethically sourced ingredients and eco-friendly packaging that come in non-traditional forms, such as fresh and meatless. With these popular trends, pet food brands are creating new niches within the pet food category, with one of the fastest growing trends being freeze dried dog food. These newer niches tend to have more fresh or raw ingredients in their food, offering a more natural and healthier outlook with pet food as a whole. The newer food products also include dehydrated food, frozen, refrigerated and fresh pet foods and meal enhancers. One new trend to keep an eye on within the pet food category is keto pet food, which is expected to start to grow more this year.
The Direct-to-Consumer, or DTC market, is growing. Since the pandemic forced people into a lockdown, which meant very limited shopping inside physical buildings, the need to get supplies quickly grew into a question of where and how without contact. Pet owners started turning towards online retailers for convenience, selection and price when the world seemed to shut down, and that trend continues to grow. These online businesses offer a variety of selection with the option for customization and personalization when it comes to pet products, as well as convenience. If you’re looking for some small businesses to support, check out Pet Wants, Basset and Lab, Gus and Ruby’s Pet Outfitters and Wags and Wiggles Boutique; each offering either online shopping, pickup in store after online shopping or delivery depending on where you live in Lancaster.
Having a pet has become a major financial investment for pet parents and these trends show that there is no slowing down in the pet industry for the coming years with the amount of spending owners will do to provide for their pets. As a more proactive approach is made towards pets' health and wellness, pet owners will have a growing variety of products and experiences to choose from in 2022, with a promise of growth in the future.
One thing that will never change is the fact that your dog needs ample amounts of time in the fresh air - which is where we come in. Going Mutts Pet Services has paw-tastic dog walkers just waiting to take your dog for their daily dog walks to give them their opportunity to release some energy while you’re away at work. Contact us today to set up a free Meet ‘n Greet to customize your dog's needs.
Sources:
https://explodingtopics.com/blog/pet-industry-trends
https://blog.marketresearch.com/5-influential-pet-industry-trends-to-watch-in-2022